The decaf drinker to me is the top-tier coffee drinker. They are the purest of all coffee drinkers because they’re just drinking it for the taste. They just like the taste of coffee, and they’re willing to drink decaf — disappointing decaf, often, to get there, and that feels very sad.
I must admit I’ve never really understood why decaf coffee, and by association, decaf coffee drinkers draw so much derision in the coffee community. You know, the whole death before decaf mantra. I’ve never found it amusing, nor understood what you’re trying to tell me.
Is it that you aren’t talented enough to source great decaf, roast it well (it can be challenging), or perhaps don’t really understand the nuances around brewing and serving it? Or, most fundamentally — you don’t understand the customer.
Look it’s ok. We often fear what we don’t understand.
The top-tier coffee drinker in my life? My wife, whom, until we met, was not a coffee drinker at all (what a surprise…). She did, however, push through many of the annoying effects of caffeine for some time before choosing to switch to decaf. Yes, I agree — top-tier wife.
Since that time many years ago, together we have seen most of, if not all of it. The pre-ground supermarket bag of decaf pulled from a cupboard and tipped into the portafilter. Being told in various ways (often politely, though not always) why decaf is not served at a particular establishment, including a bizarre mansplained monologue to my wife and daughter on why the style of roast is the issue — not the caffeine. Standing outside those “destination” cafés I’ve always wanted to visit, with my wife saying, “I don’t think we ask if they have decaf — I don’t want to embarrass you.”
How did it come to this…
Don’t get me wrong. We’re more than happy to be politely told decaf is not served and offered options (as you would for alternative milks, for example). It isn’t necessary, however, to go further and provide a diatribe on why you, as the consumer, are somehow too naive to know what is best for you.
Anyway, enough of that. A salute to all the cafés out there who serve a fantastic decaf. Seeing that measured dose thrown into an EK43? Perfect. A dedicated grinder? Wonderful — thanks for the acknowledgement. Taking up the challenge to serve something truly amazing when it can be a little more challenging? Hats off to you for having belief in your expertise. I’m sure there are more than a couple of us who appreciate you taking the time and making the effort. We’ll certainly be back.
Incidentally — the YouTube video I’ve linked to above provides a great overview of the various methods of producing decaf coffee and is worth a look if you are interested.
Finally, here’s to all the top-tier coffee drinkers out there, my door is always open, where the decaf doses are measured, ready, and ground on demand.
Alternatively, try some of my Brisbane favourites if you want service with a smile, minus the caffeine:
Edward Espresso & Kitchen – CBD
Industry Beans – CBD & Newstead
Anytime Coffee – CBD
Pete Denison 